Today I visited the website of "Kotak Jifi". I visited this site as part of a contest on IndiBlogger and writing this post for the same contest.
I have visited many other banking sites in the past. But, Kotak Jifi looks very cool and the website loaded in a very quick time. This is very important for net savvy young India. People don't want to wait for a long time for their site to load. So, Kotak Jifi site gets full score on this one.
The landing page is very simple and intuitive. It is not clobbered with too many unneeded details. And I didn't have to search to find the link to login and signup.
The biggest attraction is, "No Minimum Balance"! Today most of the banks ask us for minimum balance and some of them have 5 digit figure as minimum balance. That is a big deterrent for anybody who wants to open account in that bank. So, "No Minimum Balance" will be a big attraction and is very cool. Thanks to Kotak Jifi, every Indian can can have a bank account.
Another thing that attracted me was, "Bank with Kotak using Twitter". I can just tweet and get my balance; I can tweet and my check book will come home!! Wow, this is going to be lot of fun. Everybody will love it!
Third point of attraction was "Kotak MoneyWatch". This feature is very much needed. In this fast paced life, we don't have time to do all the calculations, write graphs. So, "Kotak MoneyWatch" will come in handy and will give us a good picture of our finance. It has all financial instruments under one roof and I can access it on my mobile also!
Security is one big issue nowadays. Kotak Jifi promises highest possible security. Kotak Mahindra Bank has a good track record in this aspect and we can trust Kotak Jifi also.
One more cool thing that I observed is, Platinum Debit Card. The picture of the debit card is printed on the site and that is very attractive. People love to have colorful cards in their pockets and want to flaunt it infront of their friends. Now with Kotak Jifi Platinum Debit Card, this desire will be easily fulfilled.
I think, with these kind of great features, banking will be fun and "The long queues:" are done with and we don't need to goto bank to do banking. With Kotak Jifi, we can do baking using my laptop or even my mobile app!!
Great going Kotak Jifi, keep up the good work.